VISION

Together with the great authentic Indonesia taste, comfortable, cosy ambient and great hospitality by the Dapur Penyet Team, we take pride in the exceptional franchise opportunity we offer. We strive to provide our franchisees with the tools and knowledge to run a great local business, and we encourage owners to learn the skills that allow them to own and operate multiple locations.

MISSION

We are confident and vigilant not just to cater to Indonesian/Malay customers, but also to enter into various markets in different countries. So far it has been proven from all our existing outlets in Jakarta, Kuala Lumpur and Singapore that all kinds of ethnics and race love our foods variety, which make us confident
in the next 5 years that we aim to expand for total of 80 outlets.

HISTORY OF DAPUR

The concept idea of Ayam Penyet was first established in Singapore on 2005 under different flagships. In Singapore, Dapur Penyet is owned by Penyet Pioneer Pte. Ltd. And in Malaysia, Dapur Penyet is owned by Resepi Arena Sdn Bhd.

After so much hardwork and persistence, eventually in 2008 the brand Dapur Penyet was launched independently. With great support from loyal customers and friends, Dapur Penyet has opened in several outlets in Singapore in Orchard Cineleisure , Toa Payuh Hub, Giant Tampines, Tiong Bahru Plaza, Clementi Mall, Ang Makio Hub, Lot One Mall in Choa Chu Kang and also in the most prestigious mall in Marina Bay Sands.Our famous ayam penyet dish and signature sambal , has become a popular hit And even had many Indonesian celebrities who frequent to the outlets in Singapore. Dapur Penyet has also been featured in local TV Program and newspaper article.

In 2010, Dapur Penyet spread its wing to Kuala Lumpur with total of 14 outlets. Dapur Penyet was proudly selected by TV Program like Jalan Jalan Cari Makan and was widely broadcast on TV in 2012. The respond there has been a great success that it opened further. The good response in Singapore and Malaysia, has drawn attention and a young man from Jakarta decided to bring in Jakarta in June 2012 in ITC ROXY MAS under the brand of “DPENYETZ” ( due to existing similar brand of the competitor there). Suprisingly , the food and concept is very well liked and in just 6 month time, the outlet has expanded to most areas in Indonesia. Until now Dapur Penyet (D’PENYETZ) never stop to consistenly do its best to strive to food quality and service, and also adding more new interesting menu in order to serve and bless our customers.